In Part I of this episode, we meet Naty Barak, the Chief Sustainability Officer of Netafim. Netafim is a leader in providing Drip Irrigation solutions to countries around the world. Today, Netafim employs more than 4,000 people and actively conducts business in 110 countries (and growing). They were recently valued at $1.8 billion after being partially sold to Mexichem.
Netafim is the story of a startup that was launched by a Kibbutz, and which ultimately became a wild success, while improving the lives of millions of people around the world. This is how it all started.